Smartfood is an American brand of pre-popped, flavored popcorn, founded in 1984 by Annie Withey, Andrew Martin, and Ken Meyers in Marlborough, Massachusetts. Frito-Lay purchased Smartfood in 1989 for $15 million.
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Smartfood in the context of Annie's Homegrown
Annie's Homegrown (or simply Annie's) is an American organic food company owned by General Mills. The company was founded in Hampton, Connecticut, by Annie Withey and Andrew Martin, who had previously founded Smartfood popcorn along with Ken Meyers. It is best known for its macaroni and cheese product line, which comes in shell form and rabbit shapes and is the second-best selling macaroni and cheese in the United States behind Kraft. Its mascot is a rabbit named Bernie, who appears in the seal of approval called the "Rabbit of Approval" and another slogan called "Bunny of Approval" in 2020. The company also produces Annie's Naturals, which includes condiments, dressings, and barbecue sauces.
Smartfood in the context of Annie Withey
Ann E. "Annie" Withey (born 1963 or 1964) is an American farmer and entrepreneur. Withey developed Smartfood in 1984 and Annie's Homegrown in 1989, both with her husband at the time, Andrew Martin.
Withey graduated from the University of Connecticut in 1986, with a major in English.