Sky Sports in the context of "Broadcasting of sports events"

Sky UK Limited (formerly British Sky Broadcasting Limited (BSkyB)), trading as Sky, is a British broadcaster and telecommunications company that provides television, broadband internet, fixed line and mobile telephone services to consumers and businesses in the United Kingdom. It is a subsidiary of Sky Group (currently owned by Comcast) and is headquartered at the Sky Studios in Isleworth.

Sky is a major media company and the largest British broadcaster by revenue. It operates the Sky News news media organisation, Sky Sports which is the largest sports TV broadcaster in the UK, and the Sky Studios film and TV production company. Sky is also the country's leading provider of pay-TV services (12.7 million customers as of the end of 2019) through its satellite TV platform Sky Q as well as the IPTV-based Sky Glass and Sky Stream products. Its flagship channels include Sky Showcase, Sky Max, Sky Witness, Sky Documentaries, Sky Atlantic, and Sky Cinema. Sky is also one of the "big four" internet service providers.

Sky Showcase is a British pay television channel which launched on 1 September 2021. It is owned and operated by Sky Group, a division of American media company Comcast.

Sky Showcase was announced on 28 July 2021, along with Sky Max, as a replacement for flagship brand Sky One; with its programming transferred to Max and Sky Comedy. Both Showcase and Max would launch on the same day. The channel broadcasts a selection of programmes and simulcasts from across Sky UK's portfolio of channels, including highlights from Sky Cinema, Sky News, and Sky Sports. Starting in January 2024, Sky Showcase began showing select programming from Sky Atlantic.