Shiseido in the context of "Registered office"

Inari Ōkami (Japanese: 稲荷大神), also called Ō-Inari (大稲荷), is the Japanese kami of foxes, fertility, rice, tea, sake, agriculture and industry, and general prosperity and worldly success, and is one of the principal kami of Shinto. The name Inari can be literally translated into "rice-bearer". In earlier Japan, Inari was also the patron of swordsmiths and merchants. Alternatingly-represented as male and female, Inari is sometimes seen as a collective of three or five individual kami. Inari appears to have been worshipped since the founding of a shrine at Inari Mountain in 711 CE, although some scholars believe that worship started in the late 5th century.

By the 16th century, Inari had become the patron of blacksmiths and the protector of warriors, and worship of Inari spread across Japan in the Edo period. Inari is a popular figure in both Shinto and Buddhist beliefs in Japan. More than one-third (40,000) of the Shinto shrines in Japan are dedicated to Inari. Modern corporations, such as cosmetic company Shiseido, continue to revere Inari as a patron kami, with shrines atop their corporate headquarters.

The cosmetic industry describes the industry that manufactures and distributes cosmetic products. These include colour cosmetics, like foundation and mascara, skincare such as moisturisers and cleansers, haircare such as shampoos, conditioners and hair colours, and toiletries such as bubble bath and soap. The manufacturing segment of the industry is dominated by a small number of multinational corporations that originated in the early 20th century, but the distribution and sale of cosmetics is spread among a wide range of different businesses. Cosmetics must be safe when customers use them in accordance with the label's instructions or in the conventional or expected manner. One measure a producer may take to guarantee the safety of a cosmetic product is product testing. FDA occasionally does testing as part of its research program or when looking into potential safety issues with a product. Both the cosmetics business and consumers can benefit from the FDA's resources on product testing.

The largest cosmetic companies are L'Oreal, Estée Lauder, Coty, Nivea, Shiseido and Chanel. The market volume of the cosmetics industry in Europe and the United States is about EUR €70 billion per year, according to a 2005 publication. The worldwide cosmetics and perfume industry currently generates an estimated annual turnover of US$170 billion (according to Eurostaf – May 2007). Europe is the leading market, representing approximately €63 billion.