Shilha language in the context of "Moroccan Arabic"

The Afroasiatic languages (also known as Afro-Asiatic, Afrasian, Hamito-Semitic, or Semito-Hamitic) are a language family (or "phylum") of about 400 languages spoken predominantly in West Asia, North Africa, the Horn of Africa, and parts of the Sahara and Sahel. Over 500 million people are native speakers of an Afroasiatic language, constituting the fourth-largest language family after Indo-European, Sino-Tibetan, and Niger–Congo. Most linguists divide the family into six branches: Berber (Amazigh), Chadic, Cushitic, Egyptian, Omotic, and Semitic. The vast majority of Afroasiatic languages are considered indigenous to the African continent, including all those not belonging to the Semitic branch (which originated in West Asia).

The five most spoken languages in the family are: Arabic (of all varieties), which is by far the most widely spoken within the family, with around 411 million native speakers concentrated primarily in West Asia and North Africa; the Chadic Hausa language, with over 58 million speakers in West Africa; the Cushitic Oromo language, with 45 million native speakers; the Semitic Amharic language, with 35 million; and the Cushitic Somali language with 24 million, all the latter three in the Horn of Africa. Other Afroasiatic languages with millions of native speakers include the Semitic Tigrinya, Tigre and Modern Hebrew, the Cushitic Beja, Sidama and Afar languages, the Berber languages (Shilha, Kabyle, Central Atlas Tamazight, Shawiya and Tarifit), and the Omotic Wolaitta language. Most languages of the non-Semitic branches (especially Chadic and Omotic) have far fewer speakers, and many Afroasiatic languages in Africa are vulnerable or endangered.

The Masmuda (Arabic: المصمودة, romanized: Maṣmūda, Berber: ⵉⵎⵙⵎⵓⴷⵏ) is a Berber tribal confederation , one of the largest in the Maghreb, along with the Zenata and the Sanhaja. Today, the Masmuda confederacy largely corresponds to the speakers of the Tashelhit language. The Masmuda are related to the Schleuh people and are also considered to be one of the ancestors of the Schleuhs

Agadir (Arabic: أكادير or أڭادير, romanized: ʾagādīr, pronounced [ʔaɡaːdiːr]; Tachelhit: ⴰⴳⴰⴷⵉⵔ) is a major city in Morocco, on the shore of the Atlantic Ocean near the foot of the Atlas Mountains, just north of the point where the Souss River flows into the ocean, and 509 kilometres (316 mi) south of Casablanca. Agadir is the capital of the Souss-Massa region and the seat of Agadir-Ida Ou Tanane Prefecture.

Agadir is one of the major urban centres of Morocco. The commune of Agadir recorded a population of 501,797 in the 2024 Moroccan census. According to the 2004 census, there were 346,106 inhabitants in that year and the population of the Prefecture of Agadir-Ida Outanane was 487,954 inhabitants. Agadir is known for being the capital of Berber culture in Morocco. A majority of 58.3% of the population of Agadir speak Arabic as their native language, while a sizable minority of 40.7% natively speak Berber languages, including the native variety of Tachelhit. Agadir is also a place for many festivals related to Berber culture, such as Yennayer and Bujlood, as well as being the birthplace of many of the pillars of Shilha music, such as Izenzaren and Oudaden.

Central Atlas Tamazight or Atlasic (native name: ⵜⴰⵎⴰⵣⵉⵖⵜ Tamazight [tæmæˈzɪxt, θæmæˈzɪxθ]; Arabic: أمازيغية أطلس الأوسط) is a Berber language of the Afroasiatic language family spoken by around 2.7 million speakers or 7.4% of the population of Morocco.

Central Atlas Tamazight is one of the most-spoken Berber languages, along with Tachelhit, Kabyle, Riffian, Shawiya and Tuareg. In Morocco, it comes second as the most-spoken after Tachelhit. All five languages may be referred to as "Tamazight", but Central Atlas speakers are the only ones who use the term exclusively. As is typical of Afroasiatic languages, Tamazight has a series of "emphatic consonants" (realized as pharyngealized), uvulars, pharyngeals and lacks the phoneme /p/. Tamazight has a phonemic three-vowel system but also has numerous words without vowels.

Standard Moroccan Amazigh (ⵜⴰⵎⴰⵣⵉⵖⵜ ⵜⴰⵏⴰⵡⴰⵢⵜ; Arabic: الأمازيغية المعيارية المغربية), also known as Standard Moroccan Tamazight or Standard Moroccan Berber, is a standardized language developed by the Royal Institute of Amazigh Culture (IRCAM) in Morocco by combining features of Tashelhit, Central Atlas Tamazight, and Tarifit, the three major Amazigh languages in Morocco. It has been an official language of Morocco since 2011.

Standard Moroccan Amazigh is typically referred to as Tamazight, Amazigh, or Berber, although these terms can also be used to refer to any other Amazigh language, or to Amazigh languages as a whole, including those outside Morocco.