In cultural anthropology, the distinction between a guilt society or guilt culture, shame society or shame culture, and a fear society or culture of fear, has been used to categorize different cultures. The differences can apply to how behavior is governed with respect to government laws, business rules, or social etiquette. This classification has been applied especially to what anthropologist Ruth Benedict called "apollonian" societies, sorting them according to the emotions they use to control individuals (especially children) and maintaining social order, swaying them into norm obedience and conformity.
- In a guilt society, control is maintained by creating and continually reinforcing the feeling of guilt (and the expectation of punishment now or in the afterlife) for certain condemned behaviors. The guilt worldview focuses on law and punishment. A person in this type of culture may ask, "Is my behavior fair or unfair?" This type of culture also emphasizes individual conscience.
- In a shame society (sometimes called an honor–shame culture), the means of control is the inculcation of shame and the complementary threat of ostracism. The shame–honor worldview seeks an "honor balance" and can lead to revenge dynamics. A person in this type of culture may ask, "Shall I look ashamed if I do X?" or "How will people look at me if I do Y?" Shame cultures are typically based on the concepts of pride and honor. Often actions are all that count and matter.
- In a fear society, control is kept by the fear of retribution. The fear worldview focuses on physical dominance. A person in this culture may ask, "Will someone hurt me if I do this?"
The terminology was popularized by Ruth Benedict in The Chrysanthemum and the Sword, who described American culture as a "guilt culture" and Japanese culture as a "shame culture".
