Savile Row in the context of The Beatles' rooftop concert

The Teddy Boys or Teds were a mainly British youth subculture originating in the early 1950s to mid-1960s and then revived in the 1970s who were interested in rock and roll and R&B music, wearing clothes partly inspired by the styles worn by dandies in the Edwardian period, which Savile Row tailors had attempted to re-introduce in Britain after the Second World War.

Ede & Ravenscroft are the oldest tailors in London, established in 1689. They have two London premises, in Chancery Lane and Burlington Gardens, very close to the famous Savile Row. They make, sell and hire out legal gowns and wigs, clerical dress, civic and municipal robes, academic dress and other ceremonial and formal dress, and have shops in Oxford, Cambridge and Edinburgh. In addition to clothing and robes, Ede & Ravenscroft often supply photography at ceremonial events such as graduations across the United Kingdom including at the University of Cambridge.

The main (and historic) outlet and offices are at 93 Chancery Lane which, due to its proximity to the Inns of Court and the country's main civil and criminal law courts, is also the company's main outlet for legal dress.

Royal warrants of appointment have been issued since the 15th century to those who supply goods or services to a royal court or certain royal personages. The warrant enables the supplier to advertise the fact that they supply to the royal family, thereby lending prestige to the brand or supplier. In the United Kingdom, grants have usually been made by the monarch, their spouse, and their heir apparent to companies or tradespeople who supply goods and services to individuals in the family.

Suppliers continue to charge for their goods and services – a royal warrant of appointment does not imply that they provide goods and services free of charge. The warrant is typically advertised on billboards or company hoardings in British English, letter-heads and products by displaying the coat of arms or the heraldic badge of the royal personage as appropriate. Underneath the coat of arms will usually appear the phrase "by appointment to..." followed by the title and name of the royal customer, and then what goods are provided. No other details of what is supplied may be given.