Samsung Galaxy Z Flip in the context of Samsung Galaxy Z series

Samsung Electronics Co., Ltd. (SEC; stylized as SΛMSUNG; Korean: 삼성전자; lit. Tristar Electronics) is a South Korean multinational major appliance and consumer electronics corporation founded on 13 January 1969 and headquartered in Yeongtong District, Suwon, South Korea. It is the pinnacle of the Samsung chaebol, accounting for 70% of the group's revenue in 2012, and has played a key role in the group's corporate governance due to cross ownership. It is majority-owned by foreign investors.

As of 2023, Samsung Electronics is the world's fourth-largest technology company by revenue, and its market capitalization stood at US$520.65 billion, the 12th largest in the world. It is the largest vendor of smartphones but was temporarily surpassed by Apple in 2023. Samsung is known most notably for its Samsung Galaxy brand consisting of phones such as its flagship Galaxy S series, popular midrange Galaxy A series as well as the premium Galaxy Fold and Galaxy Flip series. The company pioneered the phablet form factor with the Galaxy Note family. Samsung produces tablets consisting of the Galaxy Tab A series and Galaxy Tab S series. It has been the largest television manufacturer since 2006, both of which include related software and services like Samsung Pay and TV Plus. Samsung is a supplier of hospitality televisions for hotels and businesses which includes dedicated software that can be personalised to each business and is a supplier of displays for stadiums and venues. Samsung is also a major vendor of washing machines, refrigerators, computer monitors and soundbars.

The Samsung Galaxy Fold is an Android-based foldable smartphone developed by Samsung Electronics. Unveiled on February 20, 2019 alongside the Galaxy S10 series, the Galaxy Buds and the Galaxy Watch Active, it was released globally beginning on September 6, 2019. The device is capable of being folded open like a book to expose a 7.3-inch tablet-sized flexible display, while its front contains a smaller “cover” display, intended for accessing the device without opening it. With the announcement of the Galaxy Z Flip, a foldable in a clamshell form, Samsung's foldable phones were made part of the Galaxy Z series. This also retroactively applies to the Galaxy Fold.

The Galaxy Fold received mixed pre-release reception, with praise for its innovative design, but criticism over the device's durability and longevity, and it was concluded that the Galaxy Fold was a proof of concept device for early adopters rather than a device suited for the mass market. Due to issues with the device's durability and susceptibility to damage, Samsung announced that it would recall the review units and delay the release of the Galaxy Fold indefinitely while it addressed the problems. Samsung officially detailed its design changes in July and released the phone in September 2019. The company claimed to have sold one million units since launch by December 2019, but Samsung later denied having sold 1 million units, and admitted having reported sales expectations as actual sales. The second generation model, Galaxy Z Fold 2, was announced in August 2020.