STV Group in the context of "STV (TV channel)"

There are several types of mass media in Scotland: television, cinema, radio, newspapers, magazines, game design and websites. The majority of Scotland's media is located in Glasgow, the countries largest city, which serves as the HQ for much of the countries major media employers such as broadcasters BBC Scotland and STV, radio services including BBC Radio Scotland, Clyde 1 and Pure Radio Scotland. Game design and production company, Rockstar North, has its international offices in the countries capital city, Edinburgh.

Scotland has a number of production companies which produce films and television programmes for Scottish, British and international audiences. Production companies are mostly located in Scotland's cities including Glasgow, Edinburgh and Aberdeen, as well as production facilities in areas such as North Lanarkshire, Fife and Dumfrieshire. Wardpark Studios in Cumbernauld is one of Scotland's television and film production studios where the television programme Outlander is produced. Dumbarton Studios, located in Dumbarton is largely used for BBC Scotland programming, used for the filming and production of television programmes such as Still Game, River City, Two Doors Down, and Shetland.

ITV, legally known as Channel 3, is a British free-to-air public broadcast television network. It is branded as ITV1 in most of the UK except for central and northern Scotland, where it is branded as STV. It was launched in 1955 as Independent Television to provide competition to BBC Television (established in 1936). ITV is the oldest commercial network in the UK. Since the passing of the Broadcasting Act 1990, it has been legally known as Channel 3 to distinguish it from the other analogue channels at the time: BBC1, BBC2 and Channel 4.

ITV was, for decades, a network of separate companies that provided regional television services and also shared programmes among themselves to be shown on the entire network. Each franchise was originally owned by a different company. After several mergers, the fifteen regional franchises are now held by two companies: ITV plc, which runs the ITV1 channel, and STV Group, which runs the STV channel.

STV is a free-to-air public broadcast television channel owned and operated by the STV Group. It is made up of the Central Scotland and Northern Scotland ITV public broadcaster licences, formerly known as Scottish Television (now legally STV Central Ltd) and Grampian Television (now legally STV North Ltd) respectively.

The STV brand refers to the on-air name used by Scottish Television for much of its history - notably in the 1970s and early 1980s. This brand remained in conversational use amongst the local public afterwards.