Rugby is a market town in eastern Warwickshire, England, close to the River Avon. At the 2021 census, its population was 78,117, making it the second-largest town in Warwickshire. It is the main settlement within the larger Borough of Rugby, which had a population of 114,400 in 2021.
Rugby is situated on the eastern edge of Warwickshire, near to the borders with Leicestershire and Northamptonshire. It is the most easterly town within the West Midlands region, with the nearby county borders also marking the regional boundary with the East Midlands. It is 83 miles (134 km) north of London, 30 miles (48 km) east-south-east of Birmingham, 11.5 miles (18.5 km) east of Coventry, 18 miles (29 km) north-west of Northampton and 19 miles (31 km) south-south-west of Leicester.