Rudi Gernreich in the context of Fashion designer


Rudi Gernreich in the context of Fashion designer

⭐ Core Definition: Rudi Gernreich

Rudolf "Rudi" Gernreich (August 8, 1922 – April 21, 1985) was an Austrian-born American fashion designer whose avant-garde clothing designs are generally regarded as the most innovative and dynamic fashion of the 1960s. He purposefully used fashion design as a social statement to advance sexual freedom, producing clothes that followed the natural form of the female body, freeing them from the constraints of high fashion.

He was known for the early use of vinyl and plastic in clothing, and for his use of cutouts. He designed the first thong bathing suit, unisex clothing, the first swimsuit without a built-in bra, the minimalist, soft, transparent No Bra, and the topless monokini. He was a four-time recipient of the Coty American Fashion Critics Award. He produced what is regarded as the first fashion video, Basic Black: William Claxton w/Peggy Moffitt, in 1966. He had a long, unconventional, and trend-setting career in fashion design.

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Rudi Gernreich in the context of Monokini

The monokini (also known as a "topless bikini" or "unikini") was designed by Rudi Gernreich in 1964, consisting of only a brief, close-fitting bottom and two thin straps; it was the first women's topless swimsuit. His revolutionary and controversial design included a bottom that "extended from the midriff to the upper thigh" and was "held up by shoestring laces that make a halter around the neck." Some credit Gernreich's design with initiating, or describe it as a symbol of, the sexual revolution.

Gernreich designed the monokini as a protest against a repressive society. He did not initially intend to produce the monokini commercially, but was persuaded by Susanne Kirtland of Look to make it available to the public. When the first photograph of a frontal view of Peggy Moffitt wearing the design was published in Women's Wear Daily on June 3, 1964, it generated a great deal of controversy in the United States and other countries. Gernreich sold about 3,000 suits, but only two were worn in public. The first was worn publicly on June 19, 1964, by Carol Doda in San Francisco at the Condor Nightclub, ushering in the era of topless nightclubs in the United States, and the second at North Avenue beach in Chicago in July 1964 by artist's model Toni Lee Shelley, who was arrested.

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Rudi Gernreich in the context of Peggy Moffitt

Margaret Moffitt (October 2, 1937 – August 10, 2024) was an American model and actress. During the 1960s, she worked very closely with fashion designer Rudi Gernreich, and developed a signature style that featured heavy makeup and an asymmetrical haircut. As an actress, she had a number of bit parts in various films, including as a fashion model in Antonioni's 1966 film Blowup.

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