Robert Florey in the context of "Avant garde"

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⭐ Core Definition: Robert Florey

Robert Florey (September 14, 1900 – May 16, 1979) was a French-American director, screenwriter, film journalist and actor.

Florey directed more than 50 films, the best known likely being the Marx Brothers first feature The Cocoanuts (1929). His 1932 foray into Universal-style horror, Murders in the Rue Morgue, is regarded by horror fans as highly reflective of German expressionism. In 2006, as his 1937 film Daughter of Shanghai was selected for preservation in the United States National Film Registry by the Library of Congress, he was called "widely acclaimed as the best director working in major studio B-films".

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Robert Florey in the context of Avant-garde art

In the arts and literature, the term avant-garde (from French meaning 'advance guard' or 'vanguard') identifies an experimental genre or work of art, and the artist who created it, which usually is aesthetically innovative, whilst initially being ideologically unacceptable to the artistic establishment of the time. The military metaphor of an advance guard identifies the artists and writers whose innovations in style, form, and subject-matter challenge the artistic and aesthetic validity of the established forms of art and the literary traditions of their time; thus, the artists who created the anti-novel and surrealism were ahead of their times.

As a stratum of the intelligentsia of a society, avant-garde artists promote progressive and radical politics and advocate for societal reform with and through works of art. In the essay "The Artist, the Scientist, and the Industrialist" (1825), Benjamin Olinde Rodrigues's political usage of vanguard identified the moral obligation of artists to "serve as [the] avant-garde" of the people, because "the power of the arts is, indeed, the most immediate and fastest way" to realise social, political, and economic reforms.

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