Risk communication is a complex cross-disciplinary academic field that is part of risk management and related to fields like crisis communication. The goal is to make sure that targeted audiences understand how risks affect them or their communities by appealing to their values.
Risk communication is particularly important in disaster preparedness, public health, and preparation for major global catastrophic risk. For example, the impacts of climate change and climate risk effect every part of society, so communicating that risk is an important climate communication practice, in order for societies to plan for climate adaptation. Similarly, in pandemic prevention, understanding of risk helps communities stop the spread of disease and improve responses.
