Rigoberta Menchú in the context of K'iche' people

Kʼicheʼ (pronounced [kʼiˈtʃeʔ]; previous Spanish spelling: Quiché) are Indigenous peoples of the Americas and are one of the Maya peoples. The eponymous Kʼicheʼ language is a Mesoamerican language in the Mayan language family. The highland Kʼicheʼ states in the pre-Columbian era are associated with the ancient Maya civilization, and reached the peak of their power and influence during the Mayan Postclassic period (c. 950–1539 AD).

The meaning of the word Kʼicheʼ in the Kʼicheʼ language is "many trees". The Nahuatl translation, Cuauhtēmallān "Place of the Many Trees (People)", is the origin of the word Guatemala. Quiché Department is also named after them. Rigoberta Menchú Tum, an activist for Indigenous rights who won the Nobel Peace Prize in 1992, is perhaps the best-known Kʼicheʼ person.

Uspantán is a municipality in the Guatemalan department of El Quiché. It is one of the largest municipalities of El Quiché and stretches from the mountainous highlands in the South to the tropical lowlands in the North. The municipal seat is in Villa de San Miguel Uspantán with a population of 2,800. The birthplace of Nobel Peace Prize winner Rigoberta Menchú, a community named Laj Chimel, is located Uspantán not far from the municipal seat. Completion of paving on the road in from Chichicastenango has brought a small tourist boom to the town.

The municipality includes the pre-Columbian Maya archaeological site of Chitinamit, believed to be Jakawitz, the first capital of the K'iche' Maya.