Red Digital Cinema Camera Company in the context of Nikon

Digital cinematography is the process of capturing (recording) a motion picture using digital image sensors rather than through film stock. As digital technology has improved in recent years, this practice has become dominant. Since the 2000s, most movies across the world have been captured as well as distributed digitally.

Many vendors have brought products to market, including traditional film camera vendors like Arri and Panavision, as well as new vendors like Red, Blackmagic, Silicon Imaging, Vision Research and companies which have traditionally focused on consumer and broadcast video equipment, like Sony, GoPro, and Panasonic.

James Jannard (born June 8, 1949) is an American designer, businessman and founder of Oakley, an eyewear and apparel company; and Red Digital Cinema Camera Company.