Ranch (also known as American ranch, California ranch, rambler, or rancher) is a domestic architectural style that originated in the United States. The ranch-style house is noted for its long, close-to-the-ground profile, and wide open layout. The style fused modernist ideas and styles with notions of the American Western period of wide open spaces to create a very informal and casual living style. While the original ranch style was informal and basic in design, ranch-style houses built in the United States (particularly in the Sun Belt region) from around the early 1960s increasingly had more dramatic features such as varying roof lines, cathedral ceilings, sunken living rooms, and extensive landscaping and grounds.
First appearing as a residential style in the 1920s, the ranch was extremely popular with the booming post-war middle class of the 1940s to the 1970s. The style is often associated with tract housing built at this time, particularly in the southwest United States, which experienced a population explosion during this period, with a corresponding demand for housing. The style was soon exported to other nations and became popular worldwide. Its popularity waned in the late twentieth century as neo-eclectic house styles featuring historical and traditional decoration became more popular.
