Quantitative research in the context of "Quantity"

Social science (not often rendered in the plural as the social sciences) is one of the branches of science, devoted to the study of societies and the relationships among members within those societies. The term was formerly used to refer to the field of sociology, the original "science of society", established in the 18th century. It now encompasses a wide array of additional academic disciplines, including anthropology, archaeology, economics, geography, history, linguistics, management, communication studies, psychology, culturology, and political science.

The majority of positivist social scientists use methods resembling those used in the natural sciences as tools for understanding societies, and so define science in its stricter modern sense. Speculative social scientists, otherwise known as interpretivist scientists, by contrast, may use social critique or symbolic interpretation rather than constructing empirically falsifiable theories, and thus treat science in its broader sense. In modern academic practice, researchers are often eclectic, using multiple methodologies (combining both quantitative and qualitative research). To gain a deeper understanding of complex human behavior in digital environments, social science disciplines have increasingly integrated interdisciplinary approaches, big data, and computational tools. The term social research has also acquired a degree of autonomy as practitioners from various disciplines share similar goals and methods.

In its most common sense, methodology is the study of research methods. However, the term can also refer to the methods themselves or to the philosophical discussion of associated background assumptions. A method is a structured procedure for bringing about a certain goal, like acquiring knowledge or verifying knowledge claims. This normally involves various steps, like choosing a sample, collecting data from this sample, and interpreting the data. The study of methods concerns a detailed description and analysis of these processes. It includes evaluative aspects by comparing different methods. This way, it is assessed what advantages and disadvantages they have and for what research goals they may be used. These descriptions and evaluations depend on philosophical background assumptions. Examples are how to conceptualize the studied phenomena and what constitutes evidence for or against them. When understood in the widest sense, methodology also includes the discussion of these more abstract issues.

Methodologies are traditionally divided into quantitative and qualitative research. Quantitative research is the main methodology of the natural sciences. It uses precise numerical measurements. Its goal is usually to find universal laws used to make predictions about future events. The dominant methodology in the natural sciences is called the scientific method. It includes steps like observation and the formulation of a hypothesis. Further steps are to test the hypothesis using an experiment, to compare the measurements to the expected results, and to publish the findings.

Communication studies (or communication science) is an academic discipline that deals with processes of human communication and behavior, patterns of communication in interpersonal relationships, social interactions and communication in different cultures. Communication is commonly defined as giving, receiving or exchanging ideas, information, signals or messages through appropriate media, enabling individuals or groups to persuade, to seek information, to give information or to express emotions effectively. Communication studies is a social science that uses various methods of empirical investigation and critical analysis to develop a body of knowledge that encompasses a range of topics, from face-to-face conversation at a level of individual agency and interaction to social and cultural communication systems at a macro level.

Scholarly communication theorists focus primarily on refining the theoretical understanding of communication, examining statistics in order to help substantiate claims. The range of social scientific methods to study communication has been expanding. Communication researchers draw upon a variety of qualitative and quantitative techniques. The linguistic and cultural turns of the mid-20th century led to increasingly interpretative, hermeneutic, and philosophic approaches towards the analysis of communication. Conversely, the end of the 1990s and the beginning of the 2000s have seen the rise of new analytically, mathematically, and computationally focused techniques.

Social research is research conducted by social scientists following a systematic plan. Social research methodologies can be classified as quantitative and qualitative.

• Quantitative designs approach social phenomena through quantifiable evidence, and often rely on statistical analyses of many cases (or across intentionally designed treatments in an experiment) to create valid and reliable general claims.
• Qualitative designs emphasize understanding of social phenomena through direct observation, communication with participants, or analyses of texts, and may stress contextual subjective accuracy over generality.

Most methods contain elements of both. For example, qualitative data analysis often involves a fairly structured approach to coding raw data into systematic information and quantifying intercoder reliability. There is often a more complex relationship between "qualitative" and "quantitative" approaches than would be suggested by drawing a simple distinction between them.

Qualitative geography is a subfield and methodological approach to geography focusing on nominal data, descriptive information, and the subjective and interpretive aspects of how humans experience and perceive the world. Often, it is concerned with understanding the lived experiences of individuals and groups and the social, cultural, and political contexts in which those experiences occur. Thus, qualitative geography is traditionally placed under the branch of human geography; however, technical geographers are increasingly directing their methods toward interpreting, visualizing, and understanding qualitative datasets, and physical geographers employ nominal qualitative data as well as quanitative. Furthermore, there is increased interest in applying approaches and methods that are generally viewed as more qualitative in nature to physical geography, such as in critical physical geography. While qualitative geography is often viewed as the opposite of quantitative geography, the two sets of techniques are increasingly used to complement each other. Qualitative research can be employed in the scientific process to start the observation process, determine variables to include in research, validate results, and contextualize the results of quantitative research through mixed-methods approaches.

Quantitative geography is a subfield and methodological approach to geography that develops, tests, and uses scientific, mathematical, and statistical methods to analyze and model geographic phenomena and patterns. It aims to explain and predict the distribution and dynamics of human and physical geography through the collection and analysis of quantifiable data. The approach quantitative geographers take is generally in line with the scientific method, where a falsifiable hypothesis is generated, and then tested through observational studies. This has received criticism, and in recent years, quantitative geography has moved to include systematic model creation and understanding the limits of their models. This approach is used to study a wide range of topics, including population demographics, urbanization, environmental patterns, and the spatial distribution of economic activity. The methods of quantitative geography are often contrasted by those employed by qualitative geography, which is more focused on observing and recording characteristics of geographic place. However, there is increasing interest in using combinations of both qualitative and quantitative methods through mixed-methods research to better understand and contextualize geographic phenomena.

Measurement is the quantification of attributes of an object or event, which can be used to compare with other objects or events. In other words, measurement is a process of determining how large or small a physical quantity is as compared to a basic reference quantity of the same kind.The scope and application of measurement are dependent on the context and discipline. In natural sciences and engineering, measurements do not apply to nominal properties of objects or events, which is consistent with the guidelines of the International Vocabulary of Metrology (VIM) published by the International Bureau of Weights and Measures (BIPM). However, in other fields such as statistics as well as the social and behavioural sciences, measurements can have multiple levels, which would include nominal, ordinal, interval and ratio scales.

Measurement is a cornerstone of trade, science, technology and quantitative research in many disciplines. Historically, many measurement systems existed for the varied fields of human existence to facilitate comparisons in these fields. Often these were achieved by local agreements between trading partners or collaborators. Since the 18th century, developments progressed towards unifying, widely accepted standards that resulted in the modern International System of Units (SI). This system reduces all physical measurements to a mathematical combination of seven base units. The science of measurement is pursued in the field of metrology.