Purulhá is a town and municipality in the Baja Verapaz department of Guatemala. It is situated at 1,570 m (5,151 ft) above sea level. The municipality covers an area of 536 km² and the population was 56,822 at the 2018 census. The annual festival is June 10-June 13.
Poqomchiʼ (Pokomchi: Poqomchiiʼ) is a Mayan language spoken by the Poqomchiʼ Maya of Guatemala, and is very closely related to Poqomam. Its two main dialects, eastern and western, were spoken by 90,000 or so people in the year 2000, in Purulhá, Baja Verapaz, and in the following municipalities of Alta Verapaz: Santa Cruz Verapaz, San Cristóbal Verapaz, Tactic,Tamahú and Tucurú. It is also the predominant language in Aldea Belejú, in the municipality of Chicamán (El Quiché), which borders Alta Verapaz.
The Achi are a Maya ethnic group in Guatemala. They live in various municipalities in the department of Baja Verapaz. The municipalities they live in are Cubulco, Rabinal, San Miguel Chicaj, Salamá, San Jerónimo, and Purulhá, in addition to parts of Granados and el Chol.
The Poqomchiʼ are a Maya people in Guatemala. Their indigenous language is also called Poqomchiʼ, and is related to the Quichean–Poqom branch. Poqomchí is spoken in Baja Verapaz (Purulhá) and in Alta Verapaz: Santa Cruz Verapaz, San Cristóbal Verapaz, Tactic, Tamahú and Tucurú. It is also spoken in Chicamán (El Quiché).