Public Enemy in the context of He Got Game (soundtrack)

Alternative hip-hop (also known as alternative rap or backpack rap) is a subgenre of hip-hop defined by artists who reject the genre's traditional stereotypes, particularly those popularized by old-school hip-hop and gangsta rap. Originally emerging in the mid-to-late 1980s, the style was spearheaded by the Native Tongues collective in the East Coast which included acts like the Jungle Brothers, De La Soul, A Tribe Called Quest, X Clan, Brand Nubian, Pete Rock & CL Smooth, Monie Love, Queen Latifah and later Busta Rhymes and Mos Def. These artists emphasized positive-minded, good-natured Afrocentric lyrics, while pioneering and popularizing the use of eclectic sampling and jazz-influenced beats in hip-hop, drawing influences from political, progressive and conscious hip-hop artists such as Grandmaster Flash and Public Enemy.

During the 1990s, the alternative hip-hop movement expanded with West Coast artists such as the Pharcyde, Digital Underground, Souls of Mischief, Del the Funky Homosapien, Jurassic 5, Styles of Beyond and Freestyle Fellowship as well as certain Southern acts which included Arrested Development, Goodie Mob, and Outkast. The commercial and cultural momentum of the movement was impeded by the rise and popularity of West Coast gangsta rap, though experienced a degree of mainstream recognition through the success of the Fugees, De La Soul, A Tribe Called Quest, Outkast and Arrested Development. The Native Tongues movement inspired later alt rap artists such as the Roots, Lupe Fiasco, Digable Planets, Common, Little Brother, Black Eyed Peas, Dead Prez, Camp Lo, Jean Grae, Nappy Roots, Black Star, J Dilla, Lauryn Hill, MF Doom, Pharrell Williams, and Kanye West.

Trevor George Smith Jr. (born May 20, 1972), known professionally as Busta Rhymes, is an American rapper, record producer, and actor. Chuck D of Public Enemy gave him the moniker Busta Rhymes, after NFL and CFL wide receiver George "Buster" Rhymes. He has received 12 Grammy Award nominations, making him one of the most-nominated artists without a win. Billboard and Vibe ranked him among the 50 Greatest Rappers of All Time, while Forbes listed him among the greatest rappers on their list of the "50 Top Rappers of All Time".

Busta Rhymes was an original member of Leaders of the New School, a group that attracted national attention while opening on tour for Public Enemy. He gained further exposure for their guest appearance on A Tribe Called Quest's "Scenario". Shortly after, Leaders of the New School disbanded, leading Rhymes to become a sought-after solo artist, appearing on numerous tracks for other artists before his debut solo album, The Coming (1996). Critically acclaimed, the album debuted within the top ten of the Billboard 200, received platinum certification by the Recording Industry Association of America (RIAA), and was nominated for a Grammy Award.

Political hip hop (also known as political rap and conscious hip-hop) is a subgenre of hip hop music that emerged in the 1980s as a form of political expression and activism. It typically addresses sociopolitical issues through lyrics, aiming to inspire action, promote social change, or convey specific political viewpoints. The genre draws inspiration from earlier politically conscious artists, such as The Last Poets and Gil Scott-Heron, as well as movements like the Black Power movement and the Black Panther Party from the 1960s and 1970s.

Notable early political hip hop artists include KRS-One and Boogie Down Productions, as well as Public Enemy, both of whom were influential in establishing political rap in the late 1980s with albums that addressed social and political concerns. Other artists, often labeled as part of the "conscious rap" movement, such as X-Clan, Poor Righteous Teachers, Paris, and Disposable Heroes of Hiphoprisy, followed in subsequent years, expanding the genre's focus on political messages.