Preference utilitarianism in the context of Contemporary philosophy

In moral philosophy, consequentialism is a class of normative, teleological ethical theories that holds that the consequences of one's conduct are the ultimate basis for judgement about the rightness or wrongness of that conduct. Thus, from a consequentialist standpoint, a morally right act (including omission from acting) is one that will produce a good outcome. Consequentialism, along with eudaimonism, falls under the broader category of teleological ethics, a group of views which claim that the moral value of any act consists in its tendency to produce things of intrinsic value. Consequentialists hold in general that an act is right if and only if the act (or in some views, the rule under which it falls) will produce, will probably produce, or is intended to produce, a greater balance of good over evil than any available alternative. Different consequentialist theories differ in how they define moral goods, with chief candidates including pleasure, the absence of pain, the satisfaction of one's preferences, and broader notions of the "general good".

Consequentialism is usually contrasted with deontological ethics (or deontology): deontology, in which rules and moral duty are central, derives the rightness or wrongness of one's conduct from the character of the behaviour itself, rather than the outcomes of the conduct. It is also contrasted with both virtue ethics, which is concerned with the character of the agent rather than on the nature or consequences of the act (or omission) itself, and pragmatic ethics, which treats morality like science: advancing collectively as a society over the course of many lifetimes, such that any moral criterion is subject to revision.