Political communication is the study of political messaging, e.g. in political campaigns, speeches and political advertising, often within the mass media. It is an interdisciplinary subfield located between communication studies and political science. Political communication is concerned with ideas such as information flow, political influence, policy making, news, and public opinion. The field also focuses on the study of political social media, propaganda, political economy of communication and non-profit organisations that communicate to affect political processes. Modern societal changes that have affected the field include the digitization of media, polarization and a movement towards a post-truth media environment.
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Political communication in the context of Mass media
Mass media refers to the forms of media that reach large audiences via mass communication. It includes broadcast media, digital media, print media, social media, streaming media, advertising, and events.
Mass media encompasses news, advocacy, entertainment, and public service announcements, and intersects with the study of marketing, propaganda, public relations, political communication, journalism, art, drama, computing, and technology. The influence of mass media on individuals and groups has also been analysed from the standpoint of anthropology, economics, history, law, philosophy, psychology, and sociology.
Political communication in the context of Influence of mass media
In media studies, mass communication, media psychology, communication theory, political communication and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences. Mass media's role in shaping modern culture is a central issue for the study of culture.
Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs. Whether a media message has an effect on any of its audience members is contingent on many factors, including audience demographics and psychological characteristics. These effects can be positive or negative, abrupt or gradual, short-term or long-lasting. Not all effects result in change; some media messages reinforce an existing belief. Researchers examine an audience after media exposure for changes in cognition, belief systems, and attitudes, as well as emotional, physiological and behavioral effects.