In sociology, social action, also known as Weberian social action, is an act which takes into account the actions and reactions of individuals (or 'agents'). According to Max Weber, "Action is 'social' insofar as its subjective meaning takes account of the behavior of others and is thereby oriented in its course."
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Political action in the context of Trade association
A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific industry. Through collaboration between companies within a sector, a trade association coordinates public relations activities such as advertising, education, publishing and, especially, lobbying and political action. Associations may offer other services, such as producing conferences, setting industry standards, holding networking or charitable events, or offering classes or educational materials. Many associations are non-profit organizations governed by bylaws and directed by officers who are also members.
Trade associations and other industry groups are politically influential in the United States, United Kingdom, and other countries, lobbying elected officials, regulators, and other policymakers. They also invest heavily in publishing, advertising, and other forms of issue advocacy.