Plain tobacco packaging in the context of "Cigarette pack"

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⭐ Core Definition: Plain tobacco packaging

Plain tobacco packaging, also known as generic, neutral, standardised or homogeneous packaging, is packaging of tobacco products, typically cigarettes, without any branding (colours, imagery, corporate logos and trademarks), including only the brand name in a mandated size, font and place on the pack, in addition to the health warnings and any other legally mandated information such as toxic constituents and tax-paid stamps. The appearance of all tobacco packs is standardised, including the colour of the pack.

The removal of branding on cigarette packaging is a regulation of nicotine marketing and aims to deter smoking by removal of positive associations of brands (including design and symbol) with the consumption of tobacco. It also aims to remove an available avenue of brand advertising for cigarette companies.

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👉 Plain tobacco packaging in the context of Cigarette pack

A pack or packet of cigarettes (also informally called fag packet in British slang; as in the idiom "back of a fag packet" or "fag-packet calculation") is a rectangular container, mostly of paperboard, which contains cigarettes. The pack is designed with a flavor-protective foil, paper or plastic, and sealed through a transparent airtight plastic film. By pulling the "pull-tabs", the pack is opened. Hard packs can be closed again after opening, whereas soft packs cannot.

Cigarette packs often contain warning messages depending on which country they are sold in. In the European Union, most tobacco warnings are standardised.

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Plain tobacco packaging in the context of Tobacco packaging warning messages

Tobacco package warning messages or Tobacco packages product warnings messages are warning messages that appear on the packaging of cigarettes and other tobacco products concerning their health effects. They have been implemented in an effort to enhance the public's awareness about the harmful effects of smoking. In general, warnings used in different countries try to emphasize the same messages. Warnings for some countries are listed below. Such warnings have been required in tobacco advertising for many years, with the earliest mandatory warning labels implemented in the United States in 1966. Implementing tobacco warning labels has been strongly opposed by the tobacco industry, most notably in Australia, following the implementation of plain packaging laws.

The WHO Framework Convention on Tobacco Control, adopted in 2003, requires such warning messages to promote awareness against smoking.

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