Pillsbury Company in the context of "Toaster Strudel"

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⭐ Core Definition: Pillsbury Company

Pillsbury (pronounced /ˈpɪlzbɛri/ or /ˈpɪlzbəri/) is an American brand of baking and dough products, marketed by General Mills and Brynwood Partners. Pillsbury products include refrigerated and frozen dough products, including the Toaster Strudel, marketed by General Mills; and shelf-stable flours and baking products marketed by Brynwood Partners. The brand originated in Minneapolis in 1869 with the founding of C. A. Pillsbury and Company, a flour mill on the banks of the Mississippi River.

The company, later known as the Pillsbury Company, expanded into the restaurant and frozen foods businesses in the mid-20th century, and introduced the Pillsbury Doughboy mascot in 1965. Pillsbury was acquired by British conglomerate Grand Metropolitan in 1989, which divested the restaurant businesses and sold the company to General Mills in 2001. Antitrust concerns prevented General Mills from acquiring Pillsbury's flour and cake mix product lines, which were spun off, bought by Smucker's in 2004, and sold to Brynwood Partners in 2018. Both companies use the circular blue Pillsbury logo and the Doughboy mascot.

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In this Dossier

Pillsbury Company in the context of General Mills

General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.

Today, the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Lärabar, Cascadian Farm, Betty Crocker, Nature Valley, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, as well as breakfast cereals under the General Mills name, including Cheerios, Wheaties, Chex, Lucky Charms, Trix, Cocoa Puffs, and the monster cereals.

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Pillsbury Company in the context of Ellen S. Berscheid

Ellen Patricia Saumer Berscheid (October 11, 1936 – May 22, 2025) was an American social psychologist who was a Regents professor at the University of Minnesota, where she earlier had earned her PhD in 1965. Berscheid conducted research on interpersonal relationships, emotions and moods, and social cognition. Berscheid wrote books, articles and other publications to contribute to the field of Social Psychology. She was involved in controversy surrounding the funding for her research on why people fall in love. In addition to her position at the University of Minnesota as a Psychology and Business professor, she also held a position at Pillsbury. She received awards for her contributions to social psychology, including The Presidential Citation and the Distinguished Scientific Contribution Award from the American Psychological Association.

Berscheid died on May 22, 2025, at the age of 88.

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Pillsbury Company in the context of Old El Paso

Old El Paso is a brand of Tex-Mex-style foods from American food producer General Mills. These include dinner kits, tacos and tortillas, taco seasoning, sauces, condiments, rice, and refried beans.

Old El Paso products are marketed across the globe. The brand is owned by General Mills. Pillsbury acquired it in 1995, when its then-parent company Grand Metropolitan bought Pet, Inc., which had itself taken over the brand in 1968 from the Mountain Pass Canning Company.

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Pillsbury Company in the context of Pillsbury Doughboy

Poppin' Fresh, more widely known as the Pillsbury Doughboy, is an advertising mascot for the Pillsbury Company, appearing in many of their commercials. Many commercials from 1965 until 2005 (together with some for GEICO between 2009 and 2017) ended with a human finger poking the Doughboy's belly. The Doughboy responds by giggling when his belly is poked (Hoo-Hoo!, or earlier on, a slight giggle "tee hee").

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Pillsbury Company in the context of Charles Pillsbury (attorney)

Charles A. Pillsbury is a mediator, lawyer, and community activist in New Haven, Connecticut, where he is the co-director of the Center on Dispute Resolution at Quinnipiac University School of Law. He also served as the first executive director of Mediators Beyond Borders International from November 1, 2009, through January 31, 2014. He is the great-grandson of Charles Alfred Pillsbury, founder of the Pillsbury Company in 1872. He is also the source of the surname (and some perceived character traits) of the comic strip character Mike Doonesbury, created by Pillsbury's college roommate, Garry Trudeau.

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