A Pigouvian tax (also spelled Pigovian tax) is a tax on a market activity which is generating negative externalities, that is, costs incurred by third parties. It imposes costs corresponding with the externalities, internalizing those costs to improve Pareto efficiency. Ideally, the tax is set equal to the external marginal cost of the negative externalities, in order to correct an undesirable or inefficient market outcome (a market failure).
In the presence of negative externalities, parties who did not consent to the transaction or activity, and did not receive payment, nevertheless incur some of the costs, so the total cost is not covered by the private cost of the activity. In such a case, the market outcome is not efficient and may lead to a harmful excess of the activity. Examples of negative externalities are environmental pollution and increased public healthcare costs associated with tobacco and sugary drink consumption.