Philip Morris USA in the context of Virginia Slims


Philip Morris USA in the context of Virginia Slims

⭐ Core Definition: Philip Morris USA

Philip Morris USA is an American tobacco company. They are a division of the American tobacco corporation Altria Group. It has been the leading cigarette manufacturer in the U.S. since the late 20th century. Its major brands include Marlboro, Virginia Slims, Benson & Hedges, Merit, and Parliament.

The company was incorporated in New York City in 1902 as Philip Morris & Co. Ltd. In 1919 George J. Whelan, along with fellow shareholders Reuben M. Ellis and Leonard B. McKitterick, acquired the American division of the company and created Philip Morris & Co. Ltd., Inc. In the 1950s it introduced innovations such as the flip-top box and filters for cigarettes. In 1972, it became the leading cigarette manufacturer in the United States in terms of sales, a position it continued to hold. In March 2008, Philip Morris International was split from Philip Morris USA.

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Philip Morris USA in the context of United States v. Philip Morris

United States v. Philip Morris USA, Inc. was a case in which the United States District Court for the District of Columbia held several major tobacco companies liable for violations of the Racketeer Influenced and Corrupt Organization (RICO) Act by engaging in numerous acts of fraud to further a conspiracy to deceive the American public about nicotine addiction and the health effects of cigarettes and environmental tobacco smoke.

Judge Gladys Kessler found that the evidence overwhelmingly established that the companies violated RICO by coordinating their public relations, research, and marketing efforts in order to advance their scheme to defraud by denying the adverse health effects of smoking, denying the addictiveness of nicotine, denying their manipulation of the nicotine content of cigarettes, and denying that their marketing targeted youth as new smokers. The companies also suppressed and destroyed information related to the dangers of smoking in order to enhance the market for cigarettes.

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