Pershore in the context of Evesham, Worcestershire

The River Avon (/ˈeɪvən/ AY-vən or /ˈeɪvɒn/ AY-von) in central England flows generally southwestwards and is a major left-bank and easternmost tributary of the River Severn. It is also known as the Warwickshire Avon or Shakespeare's Avon, to distinguish it from several other rivers of the same name in the United Kingdom.

Beginning in Northamptonshire, the river flows through or adjoining the counties of Leicestershire, Northamptonshire, Warwickshire, Worcestershire and Gloucestershire, near the Cotswold Hills area. Notable towns it flows through include Rugby, Warwick, Stratford-upon-Avon, Evesham, Pershore and Tewkesbury, where it joins the Severn. It has traditionally been divided since 1719 into the Lower Avon, below Evesham, and the Upper Avon, from Evesham to above Stratford-upon-Avon.

Wychavon (/ˈwɪtʃ.eɪvən/) is a local government district in Worcestershire, England. The largest towns therein are Evesham and Droitwich Spa; the council is based in the town of Pershore. The district also includes numerous villages and surrounding rural areas, and includes part of the Cotswolds, a designated Area of Outstanding Natural Beauty. The district's name references the Saxon Kingdom of Hwicce and the River Avon. The population in 2024 was 138,017.

The neighbouring districts are Malvern Hills, Worcester, Wyre Forest, Bromsgrove, Redditch, Stratford-on-Avon, Cotswold, and Tewkesbury.

Pershore Abbey, at Pershore in Worcestershire, was a Benedictine abbey with Anglo-Saxon origins and is now an Anglican parish church, the Church of the Holy Cross.