Audience theory in the context of "Audience"

The Heroides (The Heroines), or Epistulae Heroidum (Letters of Heroines), is a collection of fifteen epistolary poems composed by Ovid in Latin elegiac couplets and presented as though written by a selection of aggrieved heroines of Greek and Roman mythology in address to their heroic lovers who have in some way mistreated, neglected, or abandoned them. A further set of six poems, widely known as the Double Heroides and numbered 16 to 21 in modern scholarly editions, follows these individual letters and presents three separate exchanges of paired epistles: one each from a heroic lover to his absent beloved and from the heroine in return.

The Heroides were long held in low esteem by literary scholars but, like other works by Ovid, were re-evaluated more positively in the late 20th century. Arguably some of Ovid's most influential works (see below), one point that has greatly contributed to their mystique—and to the reverberations they have produced within the writings of later generations—is directly attributable to Ovid himself. In the third book of his Ars Amatoria, Ovid argues that in writing these fictional epistolary poems in the personae of famous heroines, rather than from a first-person perspective, he created an entirely new literary genre. Recommending parts of his poetic output as suitable reading material to his assumed audience of Roman women, Ovid wrote of his Heroides: vel tibi composita cantetur Epistola voce: / ignotum hoc aliis ille novavit opus (Ars Amatoria 3.345–6: "Or let an Epistle be sung out by you in practiced voice: he [sc. Ovid] originated this sort of composition, which was unknown to others"). The full extent of Ovid's originality in this matter has been a point of scholarly contention: E. J. Kenney, for instance, notes that "novavit is ambiguous: either 'invented' or 'renewed', cunningly obscuring without explicitly disclaiming O[vid]'s debt to Propertius' Arethusa (4.3) for the original idea." In spite of various interpretations of Propertius 4.3, consensus nevertheless concedes to Ovid much of the credit in the thorough exploration of what was then a highly innovative poetic form.

James G. Webster (born 1951) is a professor and audience researcher at Northwestern University. Webster's publications have documented patterns of audience behavior, sometimes challenging widely held misconceptions. He has also made foundational contributions to audience theory and the methods of audience analysis.

The history of horror films was described by author Siegbert Solomon Prawer as difficult to read as a linear path, with the genre changing through the decades, based on the state of cinema, audience tastes and contemporary world events.

Films before the 1930s, such as early German expressionist cinema and trick films, have been retrospectively described as horror films, since the genre did not become codified until the release of Dracula (1931). Dracula was a box office success, leading Universal and several other American film studios to develop and popularise horror films well into the 1940s. By the 1950s, horror was often made with science fiction themes, and towards the end of the decade horror was a more common genre of international productions.

Television studies is an academic discipline that deals with critical approaches to television. Usually, it is distinguished from mass communication research, which tends to approach the topic from a social sciences perspective. Defining the field is problematic; some institutions and syllabuses do not distinguish it from media studies or classify it as a subfield of popular culture studies.

One form of television studies is roughly equivalent to the longer-standing discipline of film studies in that it is often concerned with textual analysis yet other approaches center more on the social functions of television. For example, analyses of quality television, such as Cathy Come Home and Twin Peaks, have attracted the interests of researchers for their cinematic qualities. However, television studies can also incorporate the study of television viewing and how audiences make meaning from texts, which is commonly known as audience theory or reception theory.