POINT Foundation (environment) in the context of Richard Raymond (publisher)

The Whole Earth Catalog (WEC) was an American counterculture magazine and product catalog. Stewart Brand, a biologist, photographer and writer, conceived the idea for it; he was the Catalog’s original editor, and its most frequent editor in later years. It was originally published by the Portola Institute, but later by the POINT FOUNDATION, with a distribution arrangement by 1969 with Penguin and subsequently with Random House. New editions were published several times a year between 1968 and 1972, and occasionally thereafter, until 1998.

The magazine featured essays and articles, but was primarily focused on product reviews. The editorial focus was on self-sufficiency, ecology, alternative education, "do it yourself" (DIY), community, and holism, and featured the slogan "access to tools". While WEC listed and reviewed a wide range of products (clothing, books, tools, machines, seeds, etc.), it did not sell any of the products directly. Instead, the vendor's contact information was listed alongside the item and its review. This is why, while not a regularly published periodical, numerous editions and updates were required to keep price and availability information up to date.