Olivetti Valentine in the context of "Zeitgeist"

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⭐ Core Definition: Olivetti Valentine

The Olivetti Valentine is a portable, manual typewriter manufactured and marketed by the Italian company, Olivetti, that combined the company's Lettera 32 internal typewriter mechanicals with signature red, glossy plastic bodywork and matching plastic case. Designed in 1968 by Olivetti's Austrian-born consultant, Ettore Sottsass (father of the Memphis Group), who was assisted by Perry A. King and Albert Leclerc, the typewriter was introduced in 1969 and was one of the earliest and most iconic plastic-bodied typewriters.

Despite being an expensive, functionally limited and somewhat technically mediocre product which failed to find success in the marketplace, the Valentine "subverted the status quo" of typewriter design, captured the zeitgeist of post-'68 counterculture, and ultimately became a celebrated international icon, largely on account of its expressive design.

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Olivetti Valentine in the context of Typewritten

A typewriter is a mechanical or electromechanical machine for typing characters. Typically, a typewriter has an array of keys, and each one causes a different single character to be produced on paper by striking an inked ribbon selectively against the paper with a type element. Thereby, the machine produces a legible written document composed of ink and paper. By the end of the 19th century, a person who used such a device was also referred to as a typewriter.

The first commercial typewriters were introduced in 1874, but did not become common in offices in the United States until after the mid-1880s. The typewriter quickly became an indispensable tool for practically all writing other than personal handwritten correspondence. It was widely used by professional writers, in offices, in business correspondence in private homes, and by students preparing written assignments.

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Olivetti Valentine in the context of Olivetti

Olivetti S.p.A. is an Italian manufacturer of computers, tablets, smartphones, printers and other such business products as calculators and fax machines. Headquartered in Ivrea, in the Metropolitan City of Turin, the company has been owned by TIM S.p.A. since 2003.

The company is known for innovative product design, ranging from the 1950s Lettera 22 portable typewriter, to some of the first commercial programmable desktop calculators, such as the 1964 Programma 101, as well as the pop-art inspired Valentine typewriter of 1969. Between 1954 and 2001, Italy's Association of Industrial Design (ADI) awarded 16 Compasso d'Oro prizes to Olivetti products and designs – more than any other company or designer. At one point in the 1980s, Olivetti was the world's third largest personal computer manufacturer and remained the largest such European manufacturer during the 1990s.

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