Normative ethics in the context of "Values"

Ethics is the philosophical study of moral phenomena. Also called moral philosophy, it investigates normative questions about what people ought to do or which behavior is morally right. Its main branches include normative ethics, applied ethics, and metaethics.

Normative ethics aims to find general principles that govern how people should act. Applied ethics examines concrete ethical problems in real-life situations, such as abortion, treatment of animals, and business practices. Metaethics explores the underlying assumptions and concepts of ethics. It asks whether there are objective moral facts, how moral knowledge is possible, and how moral judgments motivate people. Influential normative theories are consequentialism, deontology, and virtue ethics. According to consequentialists, an act is right if it leads to the best consequences. Deontologists focus on acts themselves, saying that they must adhere to duties, like telling the truth and keeping promises. Virtue ethics sees the manifestation of virtues, like courage and compassion, as the fundamental principle of morality.

In ethics and social sciences, value denotes the degree of importance of some thing or action, with the aim of determining which actions are best to do or what way is best to live (normative ethics), or to describe the significance of different actions. Value systems are proscriptive and prescriptive beliefs; they affect the ethical behavior of a person or are the basis of their intentional activities. Often primary values are strong and secondary values are suitable for changes. What makes an action valuable may in turn depend on the ethical values of the objects it increases, decreases, or alters. An object with "ethic value" may be termed an "ethic or philosophic good" (noun sense).

Values can be defined as broad preferences concerning appropriate courses of actions or outcomes. As such, values reflect a person's sense of right and wrong or what "ought" to be. "Equal rights for all", "Excellence deserves admiration", and "People should be treated with respect and dignity" are representatives of values. Values tend to influence attitudes and behavior and these types include moral values, doctrinal or ideological values, social values, and aesthetic values. It is debated whether some values that are not clearly physiologically determined, such as altruism, are intrinsic, and whether some, such as acquisitiveness, should be classified as vices or virtues.

Morality (from Latin moralitas 'manner, character, proper behavior') is the categorization of intentions, decisions and actions into those that are proper, or right, and those that are improper, or wrong. Morality can be a body of standards or principles derived from a code of conduct from a particular philosophy, religion or culture, or it can derive from a standard that is understood to be universal. Morality may also be specifically synonymous with "goodness", "appropriateness" or "rightness".

Moral philosophy includes meta-ethics, which studies abstract issues such as moral ontology and moral epistemology, and normative ethics, which studies more concrete systems of moral decision-making such as deontological ethics and consequentialism. An example of normative ethical philosophy is the Golden Rule, which states: "One should treat others as one would like others to treat oneself."

In moral philosophy, consequentialism is a class of normative, teleological ethical theories that holds that the consequences of one's conduct are the ultimate basis for judgement about the rightness or wrongness of that conduct. Thus, from a consequentialist standpoint, a morally right act (including omission from acting) is one that will produce a good outcome. Consequentialism, along with eudaimonism, falls under the broader category of teleological ethics, a group of views which claim that the moral value of any act consists in its tendency to produce things of intrinsic value. Consequentialists hold in general that an act is right if and only if the act (or in some views, the rule under which it falls) will produce, will probably produce, or is intended to produce, a greater balance of good over evil than any available alternative. Different consequentialist theories differ in how they define moral goods, with chief candidates including pleasure, the absence of pain, the satisfaction of one's preferences, and broader notions of the "general good".

Consequentialism is usually contrasted with deontological ethics (or deontology): deontology, in which rules and moral duty are central, derives the rightness or wrongness of one's conduct from the character of the behaviour itself, rather than the outcomes of the conduct. It is also contrasted with both virtue ethics, which is concerned with the character of the agent rather than on the nature or consequences of the act (or omission) itself, and pragmatic ethics, which treats morality like science: advancing collectively as a society over the course of many lifetimes, such that any moral criterion is subject to revision.

In metaphilosophy and ethics, metaethics is the study of the nature, scope, ground, and meaning of moral judgment, ethical belief, or values. It is one of the three branches of ethics generally studied by philosophers, the others being normative ethics (questions of how one ought to be and act) and applied ethics (practical questions of right behavior in given, usually contentious, situations).

While normative ethics addresses such questions as "What should I do?", evaluating specific practices and principles of action, metaethics addresses questions about the nature of goodness, how one can discriminate good from evil, and what the proper account of moral knowledge is. Similar to accounts of knowledge generally, the threat of skepticism about the possibility of moral knowledge and cognitively meaningful moral propositions often motivates positive accounts in metaethics. Another distinction is often made between the nature of questions related to each: first-order (substantive) questions belong to the domain of normative ethics, whereas metaethics addresses second-order (formal) questions.

In moral philosophy, deontological ethics or deontology (from Ancient Greek δέον (déon) 'duty, obligation' and -λογία (-logía) 'study of') is the normative ethical theory that the morality of an action should be based on whether that action itself is right or wrong under a series of rules and principles, rather than based on the consequences of the action. It is sometimes described as duty-, obligation-, or rule-based ethics. Deontological ethics is commonly contrasted to utilitarianism and other consequentialist theories, virtue ethics, and pragmatic ethics. In the deontological approach, the inherent rightfulness of actions is considered more important than their consequences.

The term deontological was first used to describe the current, specialised definition by C. D. Broad in his 1930 book, Five Types of Ethical Theory. Older usage of the term goes back to Jeremy Bentham, who coined it prior to 1816 as a synonym of dicastic or censorial ethics (i.e., ethics based on judgement). The more general sense of the word is retained in French, especially in the term code de déontologie (ethical code), in the context of professional ethics.