Narrative paradigm is a communication theory conceptualized by 20th-century communication scholar Walter Fisher. The paradigm claims that all meaningful communication occurs via storytelling or reporting of events. Humans participate as storytellers and observers of narratives. This theory further claims that stories are more persuasive than arguments. Essentially the narrative paradigm helps us to explain how humans are able to understand complex information through narrative.
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In this Dossier
- ⭐ Core Definition: Narrative paradigm
- Narrative paradigm in the context of Self-persuasion
- Narrative paradigm in the context of Walter Fisher (professor)
Narrative paradigm in the context of Self-persuasion
Self-persuasion is used to explain one aspect of social influence. This theory postulates that the receiver takes an active role in persuading himself or herself to change his or her attitude. Unlike the direct technique of Persuasion, Self-persuasion is indirect and entails placing people in situations where they are motivated to persuade themselves to change. More specifically what characterizes a self-persuasion situation is that no direct attempt is made to convince anyone of anything. Thus, with self-persuasion, people are convinced that the motivation for change has come from within, so the persuasion factors of another person's influence is irrelevant. Therefore, Self-persuasion is almost always a more powerful form of persuasion (deeper, longer lasting) than the more traditional persuasion techniques. Self-Persuasion, also has an important influence in Social judgment theory, Elaboration Likelihood Model, Cognitive Dissonance and Narrative paradigm.
View the full Wikipedia page for Self-persuasionNarrative paradigm in the context of Walter Fisher (professor)
Walter Fisher (1931–2018) was an American academic credited with formalizing Kenneth Burke's Dramatism and introducing the narrative paradigm to communication theory. Fisher was Professor Emeritus at the Annenberg School for Communication.
Fisher's body of work is based on the concept that people are essentially storytellers, referred to as narrative theory. Storytelling is one of the oldest and most universal forms of communication and so Fisher propounded that individuals approach their social world in a narrative mode and make decisions and act within this narrative framework
View the full Wikipedia page for Walter Fisher (professor)