The nameplate (American English) or masthead (British English) of a newspaper or periodical is its designed title as it appears on the front page or cover. Another very common term for it in the newspaper industry is "the flag". It is part of the publication's branding, with a specific font and, usually, color. It may include other details besides the name, such as ornamentation, a subtitle, or motto. For example, the masthead of The Times of London includes the British Royal Arms between the words "The" and "Times". Another example is the masthead of Daily Record of Scotland, which includes an ornamental lion in the "rampant" attitude to the right of the word "Daily".
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In this Dossier
Nameplate (publishing) in the context of The Economist
The Economist is a British news and current affairs journal published in a weekly print magazine format and daily on digital platforms. Variously referred to as a magazine and a newspaper, it publishes stories on topics that include economics, business, geopolitics, technology and culture. Mostly written and edited in London, it has other editorial offices in the United States and in major cities in continental Europe, Asia, and the Middle East. The publication prominently features data journalism, and has a focus on interpretive analysis over original reporting, to both criticism and acclaim.
Founded in 1843, The Economist was first circulated by Scottish economist James Wilson to muster support for abolishing the British Corn Laws (1815–1846), a system of import tariffs. Over time, the newspaper's coverage expanded further into political economy and eventually began running articles on current events, finance, commerce, and British politics. Throughout the mid-to-late 20th century, it greatly expanded its layout and format, adding opinion columns, special reports, political cartoons, reader letters, cover stories, art critique, book reviews, and technology features. The paper is recognisable by its fire engine red masthead (nameplate) and illustrated, topical covers. Individual articles are written anonymously, with no byline, in order for the paper to speak as one collective voice. It is supplemented by its sister lifestyle magazine, 1843, and a variety of podcasts, films, and books. It is considered a newspaper of record in the UK.
Nameplate (publishing) in the context of Middle-market newspaper
A middle-market newspaper caters to a readership base inclined to be informed on entertainment trends as well as coverage of major news events. Such newspapers are the middle segment of a continuum of journalistic seriousness: upper-market or "quality" newspapers generally cover hard news, and down-market newspapers favour sensationalist stories.
The United Kingdom's two national middle-market papers are the Daily Mail and the Daily Express, distinguishable by their black-top masthead (both use the tabloid paper size), as opposed to the red-top mastheads of down-market tabloids. There was also formerly Today, published from 1986 to 1995.