George Bassett & Co., known simply as Bassett's, was an English confectionery company and brand.The company was founded in Sheffield by George Bassett in 1842. The company became a brand of Cadbury Schweppes in 1989. The brand's final owner was Mondelēz International, which merged the brand with Maynards to create Maynards Bassetts in 2016.
The company's best-known sweets, the Liquorice Allsorts, were supposedly created by accident in 1899, and in 1926 the Bertie Bassett mascot was created; Bertie continues to represent the product today. Jelly Babies were produced by the brand since 1918.