Midway Manufacturing in the context of "Taito"

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⭐ Core Definition: Midway Manufacturing

Midway Games Inc. (formerly Midway Manufacturing and Bally Midway, and commonly known simply as Midway) was an American video game company that existed from 1958 to 2010. Midway's franchises included Mortal Kombat, Rampage, Spy Hunter, NBA Jam, Cruis'n and NFL Blitz. Midway also acquired the rights to video games that were originally developed by WMS Industries and Atari Games, such as Defender, Joust, Robotron: 2084, Gauntlet and the Rush series.

The company was founded as Midway Manufacturing in 1958, as an amusement game manufacturer. The company was then purchased by Bally Manufacturing in 1969. In 1973, Midway moved into the interactive entertainment industry, developing and publishing arcade video games. The company scored its first mainstream hit with the U.S. distribution of Taito's Space Invaders in 1978, which it followed up by licensing Namco games such as Galaxian (1979), Pac-Man (1980), and Galaga (1981). Bally then consolidated its pinball division with Midway in 1982, which was renamed Bally Midway. In 1988, Bally Manufacturing sold its amusement games operations to WMS Industries, the former Williams Electronics, which used the plain Midway name for video games while using the Bally and Williams names for pinball.

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In this Dossier

Midway Manufacturing in the context of Space Invaders

Space Invaders is a 1978 shoot 'em up video game developed and published by Taito for arcades. It was released in Japan in April 1978, and released overseas by Midway Manufacturing later that year. Space Invaders was the first video game with endless gameplay and the first fixed shooter, setting the template for the genre. The goal is to defeat waves of descending aliens with a horizontally moving laser cannon to earn as many points as possible.

Designer Tomohiro Nishikado drew inspiration from video games such as Gun Fight and Breakout, electro-mechanical target shooting games, and science fiction narratives such as the novel The War of the Worlds, the anime Space Battleship Yamato, and the film Star Wars. To complete development, he had to design custom hardware and development tools to use the features in microprocessor technology, which was new to him. Upon release, Space Invaders quickly became a commercial success worldwide; by 1982, it had grossed $3.8 billion ($10 billion in 2024-adjusted terms), with a net profit of $450 million ($1.2 billion in 2024 terms). This made it the best-selling video game and highest-grossing entertainment product at the time, and the highest-grossing video game yet.

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Midway Manufacturing in the context of Pac-Man

Pac-Man, originally called Puck Man in Japan, is a 1980 maze video game developed and published by Namco for arcades. In North America, the game was released by Midway Manufacturing as part of its licensing agreement with Namco America. The player controls Pac-Man, who must eat all the dots inside an enclosed maze while avoiding four colored ghosts. Eating large flashing dots called "Power Pellets" causes the ghosts to temporarily turn blue, allowing Pac-Man to eat the ghosts for bonus points.

Game development began in early 1979, led by Toru Iwatani with a nine-man team. Iwatani wanted to create a game that could appeal to women as well as men, because most video games of the time had themes that appealed to traditionally masculine interests, such as war or sports. Although the inspiration for the Pac-Man character was the image of a pizza with a slice removed, Iwatani has said he rounded out the Japanese character for mouth, kuchi (Japanese: ). The in-game characters were made to be cute and colorful to appeal to younger players. The original Japanese title of Puck Man was derived from the Japanese phrase paku paku taberu, which refers to gobbling something up; the title was changed to Pac-Man for the North American release due to fears of vandals defacing cabinets by converting the P into an F, as in fuck.

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Midway Manufacturing in the context of Galaga

Galaga is a 1981 fixed shooter video game developed and published by Namco for Japanese and European arcades; it was distributed by Midway Manufacturing in North America. It is the sequel to 1979's Galaxian, and the second game in the Galaxian series. Controlling a starship, the player is tasked with destroying the Galaga forces in each stage while avoiding enemies and projectiles. Some enemies can capture a player's ship via a tractor beam, which can be rescued by another ship to give the player a "dual fighter" with additional firepower.

Shigeru Yokoyama led development with a small team. Initial planning took about two months to finish. Originally developed for the Namco Galaxian arcade board, it was instead shifted to a new system as suggested by Namco's Research and Development division. Inspiration for the dual fighter mechanic was taken from a film that Yokoyama had seen prior to development, where a ship was captured using a large circular beam. The project became immensely popular around the company, with Namco's president Masaya Nakamura even taking interest.

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