Metamotivation is a term coined by Abraham Maslow to describe the motivation of people who are self-actualized and striving beyond the scope of their basic needs to reach their full potential. Maslow suggested that people are initially motivated by a series of basic needs, called the hierarchy of needs. Maslow states, "Self-actualizing people are gratified in all their basic needs (of belongingness, affection, respect, and self-esteem)". Once a person has successfully navigated the hierarchy of needs thus satisfying all their basic needs, Maslow proposed they then travel "a path called growth motivation".
Maslow believed that a distinction must be made between the motives of those who operate at or below the level of self-actualization (ones still striving for their basic needs, or ones who have met their basic needs but still live without purpose), and those who are self-actualized who are also with significant purpose, as their motivations differ significantly. Deficiency needs (drives or D-needs) motivate people to satisfy physiological needs such as hunger, sex, love, whereas being needs (B-needs) propel a person beyond self-actualization and drive them to fulfill their inherent ultimate potential.
