Mazda (light bulb) in the context of "General Electric"

Mazda was a trademarked name registered by General Electric (GE) in 1909 for incandescent light bulbs. The name was used from 1909 to 1945 in the United States by GE and Westinghouse. Mazda brand light bulbs were made for decades after 1945 outside the US. The company chose the name due to its association with Ahura Mazda, the transcendental and universal God of Zoroastrianism, whose name means light of wisdom in the Avestan language.

In 1909, the Mazda name was created for the tungsten filament light bulb. GE sold bulbs under this trademark starting in 1909. GE promoted the mark as identifying tungsten filament bulbs with predictable performance and life expectancy. GE also licensed the Mazda name, socket sizes, and tungsten filament technology to other manufacturers to establish a standard for lighting. Bulbs were soon sold by many manufacturers with the Mazda name licensed from GE, including British Thomson-Houston in the United Kingdom, Toshiba in Japan, and GE's chief competitor, Westinghouse.