Oxford Street is a major road in the City of Westminster in the West End of London, running between Marble Arch and Tottenham Court Road via Oxford Circus. It marks the notional boundary between the areas of Fitzrovia and Marylebone to the north, with Soho and Mayfair to its immediate south. It is Europe's busiest shopping street, with around 300,000 daily visitors, and as of 2012 had approximately 300 shops. It is designated as part of the A40, a major road between London and Fishguard, though it is not signed as such, and traffic is regularly restricted to buses and taxis.
The road was originally part of the Via Trinobantina, a Roman road between Essex and Hampshire via London. It was known as Tyburn Road through the Middle Ages when it was notorious for public hangings of prisoners at Tyburn Gallows. It became known as Oxford Road and then Oxford Street in the 18th century and began to change from residential to commercial and retail use, attracting street traders, confidence tricksters, and prostitution. Department stores began to dominate the streetscape in the early 20th century, the most imposing of all being Selfridges (which opened in 1909). The street suffered heavy bombing during World War II, and several longstanding stores including John Lewis & Partners were completely destroyed and rebuilt from scratch.
