A magnet keeper, also known historically as an armature, is a bar made from magnetically soft iron or steel, which is placed across the poles of a permanent magnet to help preserve the strength of the magnet by completing the magnetic circuit; it is important for magnets that have low magnetic coercivity, such as alnico magnets (0.07T).
Keepers also have a useful safety function, as they restrict external metal from being attracted to the magnet. Many magnets do not need a keeper, such as neodymium magnets, as they have very high coercivities; only those with low coercivities, meaning that they are more susceptible to stray fields, require keepers.