Macintosh in the context of "Apple–Intel architecture"

The PalmPilot Professional is a personal digital assistant. While the PalmPilot was released March 10, 1997 as an updated version of the Pilot 5000, there was delayed general availability of the Professional model in the marketplace.

It was marketed with a compact design, a back-lit display and the ability to quickly connect to a Microsoft Windows or Macintosh personal computer. It has the ability to synchronize via its cradle (or through a modem, which was sold separately) to a computer, making it possible to send e-mails, set appointments with others, and set contact information. Various third party applications, such as upIRC, enabled connecting to various messaging systems, including most popular instant messaging services. An optional memory card with an IR port was available as an upgrade directly from Palm.

Siri (/ˈsɪri/ SEER-ee) is a virtual assistant and chatbot purchased, developed, and popularized by Apple Inc., which is included in the iOS, iPadOS, watchOS, macOS, Apple TV, audioOS, and visionOS operating systems. It uses voice queries, gesture based control, focus-tracking and a natural-language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of Internet services. With continued use, it adapts to users' individual language usages, searches, and preferences, returning individualized results.

Siri is a spin-off from a project developed by the SRI International Artificial Intelligence Center. Its speech recognition engine was provided by Nuance Communications, and it uses advanced machine learning technologies to function. Its original American, British, and Australian voice actors recorded their respective voices around 2005, unaware of the recordings' eventual usage. Siri was released as an app for iOS in February 2010. Two months later, Apple acquired it and integrated it into the iPhone 4s at its release on 4 October 2011, removing the separate app from the iOS App Store. Siri has since been an integral part of Apple's products, having been adapted into other hardware devices including newer iPhone models, iPad, iPod Touch, Mac, AirPods, Apple TV, HomePod, and Apple Vision Pro.

The following is a list of operating systems released by Apple Inc. As of 2025, there are six supported software platforms: iOS, iPadOS, watchOS, tvOS, macOS and visionOS.

Prior to the introduction of the Macintosh in early 1984, Apple had several operating systems for the Apple II series, Apple SOS for the Apple III series, and Lisa OS and MacWorks XL for the Apple Lisa series; those were introduced between 1977 and 1983.

Apple Pay is a mobile payment service by Apple that allows users to make payments in person, in iOS apps, and on the web. Supported on iPhone, Apple Watch, iPad, Mac, and Vision Pro, Apple Pay digitizes and can replace a credit or debit card chip and PIN transaction at a contactless-capable point-of-sale terminal. It does not require Apple Pay–specific contactless payment terminals; it can work with any merchant that accepts contactless payments. It adds two-factor authentication via Touch ID, Face ID, Optic ID, PIN, or passcode. Devices wirelessly communicate with point of sale systems using near field communication (NFC), with an embedded secure element (eSE) to securely store payment data and perform cryptographic functions, and Apple's Touch ID, Face ID and OpticID for biometric authentication.

Apple Pay can also be used to pay fares on many public transport networks. Payment can be authorised without authentication for supported public transport networks, referred to as 'Express Mode', or by a regular authenticated Apple Pay transaction for other systems accepting contactless payments.

VoiceOver is a screen reader built into Apple Inc.'s macOS, iOS, tvOS, watchOS, and iPod operating systems. By using VoiceOver, the user can access their Macintosh or iOS device based on spoken descriptions and, in the case of the Mac, the keyboard. The feature is designed to increase accessibility for blind and low-vision users, as well as for users with dyslexia.

The keyboard shortcut to activate VoiceOver is ⌘ Command+F5.

The Apple Store is a chain of retail stores owned and operated by Apple Inc. The stores sell, service and repair various Apple products, including Mac desktop and MacBook laptop personal computers, iPhone smartphones, iPad tablet computers, Apple Watch smartwatches, Apple TV digital media players, software, and both Apple-branded and selected third-party accessories.

The first Apple Stores were originally opened as two locations in May 2001 by then-CEO Steve Jobs, after years of attempting but failing store-within-a-store concepts. Seeing a need for improved retail presentation of the company's products, he began an effort in 1997 to revamp the retail program to get an improved relationship with consumers and hired Ron Johnson in 2000. Jobs relaunched Apple's online store in 1997 and opened the first two physical stores in 2001. The media initially speculated that Apple would fail, but its stores were highly successful, bypassing the sales numbers of competing nearby stores and within three years reached US$1 billion in annual sales, becoming the fastest retailer in history to do so. Apple has expanded the number of retail locations and its geographical coverage over the years, with 540 stores across 27 countries and regions worldwide. Strong product sales have placed Apple among the top-tier retail stores, with sales over $16 billion globally in 2011.

The iPod is a series of portable media players and multi-purpose mobile devices that were designed and marketed by Apple from 2001 to 2022. The first version was released on November 10, 2001, about 8+1⁄2 months after the Macintosh version of iTunes was released. Apple sold an estimated 450 million iPod products as of 2022. Apple discontinued the iPod product line on May 10, 2022. At over 20 years, the iPod brand is the longest-running to be discontinued by Apple.

Some versions of the iPod can serve as external data storage devices, like other digital music players. Prior to macOS 10.15, Apple's iTunes software (and other alternative software) could be used to transfer music, photos, videos, games, contact information, e-mail settings, Web bookmarks, and calendars to the devices supporting these features from computers using certain versions of Apple macOS and Microsoft Windows operating systems.

Apple Inc. has had many notable advertisements since the 1980s. The "1984" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell's 1984. The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s "iPod People", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 to 2009.

While Apple's advertisements have been mostly successful, they have also been met with controversy from consumers, artists and other corporations. For instance, the "iPod People" campaign was criticized for copying a campaign from a shoe company called Lugz. Another instance was when photographer Louie Psihoyos filed suit against Apple for using his "wall of videos" imagery to advertise for Apple TV without his consent.