Lion (heraldry) in the context of "Coat of arms of Schleswig"

The nameplate (American English) or masthead (British English) of a newspaper or periodical is its designed title as it appears on the front page or cover. Another very common term for it in the newspaper industry is "the flag". It is part of the publication's branding, with a specific font and, usually, color. It may include other details besides the name, such as ornamentation, a subtitle, or motto. For example, the masthead of The Times of London includes the British Royal Arms between the words "The" and "Times". Another example is the masthead of Daily Record of Scotland, which includes an ornamental lion in the "rampant" attitude to the right of the word "Daily".

In heraldry, the term attitude describes the position in which a figure (animal or human) is emblazoned as a charge, a supporter, or as a crest. The attitude of a heraldic figure always precedes any reference to the tincture of the figure and its parts. Some attitudes apply only to predatory beasts, exemplified by the beast most usual to heraldry – the heraldic lion; other terms apply to docile animals, such as the doe, usually emblazoned as a "hind".

Other heraldic attitudes, such as volant (flying), describe the positions of birds, exemplified by the bird most usual to heraldry – the heraldic eagle; moreover, birds also are described by the positions of their wings. The term naiant (swimming) applies to fish, swans, ducks, and geese. The term segreant is applied to the griffin, as an approximation of rampant, and is applied to the dragon. Animal figures are positioned in profile, facing dexter (the viewer's left), and persons are shown affronté (facing the viewer), but the blazon might specify other attitudes.

In heraldry, a charge is any emblem or device occupying the field of an escutcheon (shield). That may be a geometric design (sometimes called an ordinary) or a symbolic representation of a person, animal, plant, object, building, or other device. In French blazon, the ordinaries are called pièces, and other charges are called meubles ('mobile [things]').

The term charge can also be used as a verb; for example, if an escutcheon depicts three lions, it is said to be charged with three lions; similarly, a crest or even a charge itself may be "charged", such as a pair of eagle wings charged with trefoils (as on the coat of arms of Brandenburg). It is important to distinguish between the ordinaries and divisions of the field, as they typically follow similar patterns, such as a shield divided "per chevron", as distinct from being charged with a chevron.

In heraldry, supporters, sometimes referred to as attendants, are figures or objects usually placed on either side of the shield and depicted holding it up.

Historically, supporters were left to an individual's free choice and were assumed and changed at will, not always having any meaning whatsoever. In more modern times, restrictions have been put in place in certain countries and nowhere more prevalent than in the United Kingdom.

The coat of arms of Norway is the arms of dominion of King Harald V of Norway, and as such represents both the monarch and the kingdom (nation and the state). It depicts a standing golden lion on a red background, bearing a golden crown and axe with silver blade (blazoned Gules, a lion rampant Or, crowned Or, holding an axe Or with a blade argent).

The coat of arms is used by the King (including the King's Council), the Parliament, and the Supreme Court, which are the three powers according to the Constitution. It is also used by several national, regional, and local authorities that are subordinate to the aforementioned, for example the County Governors and both the district courts and the courts of appeal. Since 1905, two parallel versions exist: the more elaborate version used by the King and the simpler one used by the State. The arms in banner form serve as basis for the monarch's flag, known as the Royal Standard.