Kroger in the context of Downtown Cincinnati

Fred Meyer, Inc. is an American chain of hypermarket superstores and subsidiary of Kroger based in Portland, Oregon. The stores operate in the northwestern United States, with locations in Oregon, Washington, Idaho, and Alaska. The company was founded in 1922 by Fred G. Meyer in Portland. The chain was one of the first in the country to promote one-stop shopping, eventually combining a complete grocery supermarket with a drugstore, bank, clothing, jewelry, home decor, home improvement, garden, electronics, restaurant, shoes, sporting goods, and toys. Fred Meyer was acquired by Kroger in 1998, but the stores retained the Fred Meyer name.

Fred Meyer is the parent company of Fred Meyer Jewelers.

A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with other businesses' brands. A private-label brand is almost always offered exclusively by the firm that owns it. However, in rare instances, the brand is licensed to another company. The term often describes products, but can also encompass services.

The most common definition of a private label product is one that is outsourced: company A makes a product for company B, which company B then offers under their brand name. However, it can also define products made in retailer-owned firms. For example, in 2018, The Kroger Company had 60% of its private brands produced by third parties; the remaining 40% was manufactured internally by plants owned by Kroger. Private-label producers are usually anonymous, sometimes by contract. In other cases, they are allowed to mention their role publicly.

Fred Meyer Jewelers is an American chain of jewelry stores. It is owned by Fred Meyer, which is a subsidiary of Kroger. The company also formerly operated under the name Littman Jewelers.

Fred Meyer Jewelers operates across the United States in stores, in malls, and online. The corporate main office is located in Portland, Oregon.