Zona Rosa ('Pink Zone') is an area in Mexico City which is known for its shopping, nightlife, LGBT community, and its recently established Korean community. The larger official neighborhood it is part of is Colonia Juárez, located just west of the historic center of Mexico City.
The area's history as a community began when it was developed as a residential district for wealthy foreigners and Mexico City residents looking to move from the city center. The development of the area stalled during and after the Mexican Revolution. From the 1950s to 1980s the neighborhood was revitalized by artists, intellectuals and the city's elite who repopulated the area, gave it a bohemian reputation and attracted exclusive restaurants and clubs for visiting politicians and other notables. It was during this time that the area received the name of Zona Rosa, from José Luis Cuevas. The era ended in the 1980s, when many of the upscale businesses moved out and tourism, men's clubs, prostitution and crime moved in.
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