Mao Zedong's cult of personality was a prominent part of Chairman Mao Zedong's rule over the People's Republic of China from the state's founding in 1949 until his death in 1976. Mass media, propaganda and a series of other techniques were used by the state to elevate Mao Zedong's status to that of an infallible heroic leader, who could stand up against the West, and guide China to become a beacon of communism.
Mao Zedong himself recognized a need for personality cult, blaming the fall of Khrushchev on the lack of such a cult. During the period of Cultural Revolution, Mao's personality cult soared to an unprecedented height, and he took advantage of it to mobilize the masses and attack his political opponents such as Liu Shaoqi, then Chairman of the People's Republic of China. Mao's face was firmly established on the front page of People's Daily, where a column of his quotes was also printed every day; Mao's selected works were later printed in even greater circulation; the number of Mao's portraits produced (1.2 billion) exceeded the population of China at the time, in addition to a total of 4.8 billion Chairman Mao badges that were manufactured. Every Chinese citizen was presented with the Little Red Book—a selection of quotes from Mao, which was required to be carried everywhere and be displayed at all public events, and citizens were expected to read the quotes from the book daily. However, in the 1970s, Mao also criticized others for overdoing his own personality cult.