Jovan Cvijić (Serbian Cyrillic: Јован Цвијић, pronounced [jǒʋan tsʋǐːjitɕ]; 11 October [O.S. 29 September] 1865 – 16 January 1927) was a Serbian geographer, ethnologist, university professor and academic.
He was the president of the Serbian Royal Academy of Sciences and rector of the University of Belgrade. Cvijić is considered the founder of geography in Serbia. He began his scientific career as a geographer and geologist, and continued his activity as a human geographer and sociologist. He initiated the Serbian Ethnographic Collection (Srpski etnološki zbornik), within which 102 books were published, representing a unique scientific and interdisciplinary project on a global scale. Jovan Cvijić received numerous awards and medals, both domestically and internationally, for his work.
