The Jiajing Emperor (16 September 1507 – 23 January 1567), personal name Zhu Houcong, was the 12th emperor of the Ming dynasty, reigning from 1521 to 1567. He succeeded his cousin, the Zhengde Emperor.
The Jiajing Emperor was born as a cousin of the reigning Zhengde Emperor, so his accession to the throne was unexpected, but the government chose him as the new ruler after the Zhengde Emperor died without an heir. After his enthronement, the Jiajing Emperor came into conflict with his officials regarding the method of legalizing his accession. This conflict, known as the Great Rites Controversy, was a significant political issue at the beginning of his reign. After three years, the Emperor emerged victorious, with his main opponents either banished from court or executed.