Jeep in the context of Stellantis


Jeep in the context of Stellantis

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⭐ Core Definition: Jeep

Jeep is an American automobile brand, now owned by multi-national corporation Stellantis. Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with other assets, from its previous owner, American Motors Corporation (AMC).

Jeep's current product range consists solely of sport utility vehicles—both crossovers and fully off-road worthy SUVs and models, including one pickup truck. Previously, Jeep's range included other pick-ups, as well as small vans, and a few roadsters. Some of Jeep's vehicles—such as the Grand Cherokee—reach into the luxury SUV segment, a market segment the 1963 Wagoneer is considered to have started. Jeep sold 1.4 million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler's best selling brand in the U.S. during the first half of 2017. In the U.S. alone, over 2400 dealerships hold franchise rights to sell Jeep-branded vehicles, and if Jeep were spun off into a separate company, it is estimated to be worth between $22 and $33.5 billion—slightly more than all of FCA (US). Bob Broderdorf is the current CEO of the Jeep brand worldwide.

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Jeep in the context of Chrysler

FCA US, LLC, doing business as Stellantis North America and known historically as Chrysler (/ˈkrslər/ KRY-slər), is one of the "Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotive company Stellantis. Stellantis North America sells vehicles worldwide under the Chrysler, Dodge, Jeep, and Ram Trucks nameplates. It also includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division. The division also distributes Alfa Romeo, Fiat, and Maserati vehicles in North America.

The original Chrysler Corporation was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company. In 1998, it merged with Daimler-Benz, which renamed itself DaimlerChrysler but in 2007 sold off its Chrysler stake. The company operated as Chrysler LLC through 2009, then as Chrysler Group LLC. In 2014, it was acquired by Fiat S.p.A.; it subsequently operated as a subsidiary of the new Fiat Chrysler Automobiles (FCA), then as a subsidiary of Stellantis, the company formed from the 2021 merger of FCA and PSA Group (Peugeot Société Anonyme).

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Jeep in the context of Street and Racing Technology

Street and Racing Technology (SRT) is an American badge of high-performance vehicles manufactured by Stellantis North America, mainly ones of the Dodge brand.

Origins of the badge date back to 1989 when a team known as "Team Viper" was organized to develop the Dodge Viper. It later merged with Team Prowler, the developers of the Plymouth Prowler, to become Specialty Vehicle Engineering (SVE). This was renamed Performance Vehicle Operations (PVO) from January 2002 until around 2004. Since all PVO vehicles used the SRT badge, the development team itself was renamed to SRT in 2004. SRT is used by vehicles of Dodge, Chrysler, and Jeep brands, including police models for Chrysler/FCA Fleet Division.

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Jeep in the context of Jeep Wrangler

The Jeep Wrangler is a series of compact and mid-size off-road SUVs manufactured by Jeep since 1986, and currently in its fourth generation. The Wrangler JL, the most recent generation, was unveiled in late 2017 and is produced at Jeep's Toledo Complex.

The Wrangler is a direct progression from the World War II Jeep, through the CJ (Civilian Jeeps) produced by Willys, Kaiser-Jeep, and American Motors Corporation (AMC) from the mid-1940s through the 1980s. Although neither AMC nor Chrysler (after it purchased AMC in 1987) have claimed that the Wrangler was a direct descendant of the original military model — both the CJ Jeeps and the conceptually consistent Wrangler, with their solid axles and open top, have been called the Jeep model as central to Jeep's brand identity as the rear-engine 911 is to Porsche.

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