John Jonah Jameson Jr. is a character appearing in American comic books published by Marvel Comics, most commonly in association with the superhero Spider-Man. The character was created by writer Stan Lee and artist Steve Ditko, and he first appeared in The Amazing Spider-Man issue #1 (March 1963).
Jameson is typically depicted as the publisher or editor-in-chief of the Daily Bugle, a fictional New York City newspaper. Recognizable by his moustache, flattop haircut, and ever-present cigar, he carries out a smear campaign against Spider-Man (and to a lesser extent, other superheroes such as Daredevil and the Avengers), frequently referring to him as a "threat" or "menace" and a criminal, but occasionally and reluctantly allying with him. This usually stems from his deep-seated belief in law enforcement and government agencies. Jameson thus despises superheroes for working outside the system. In the early comics as well as most media interpretations, he employs photojournalist Peter Parker to take pictures of Spider-Man in the hopes of catching him in the middle of wrongdoing, unaware that Peter is the superhero himself. Over the course of the comics, Jameson has done various other jobs, such as being the Mayor of New York City for several years before resigning. Peter has revealed his identity to Jameson twice: first during the "Civil War" event, which is undone by the events of "One More Day"; and the second time years later, which causes him to finally give up his crusade against Spider-Man and become a permanent ally and advocate of him.
