It's Time was a political campaign run by the Australian Labor Party (ALP) under Gough Whitlam during the 1972 federal election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal-Country Party coalition) government, Labor put forward a raft of major policy proposals, accompanied by a television advertising campaign of prominent celebrities singing a jingle entitled It's Time. It was ultimately successful, as Labor picked up eight seats and won a majority. This was the first time Labor had been in government since it lost the 1949 federal election to the Liberal Party.
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In this Dossier
- ⭐ Core Definition: It's Time (Australian campaign)
- It's Time (Australian campaign) in the context of Gough Whitlam
It's Time (Australian campaign) in the context of Gough Whitlam
Edward Gough Whitlam (11 July 1916 – 21 October 2014) was the 21st prime minister of Australia, serving from December 1972 to November 1975. To date the longest-serving federal leader of the Australian Labor Party (ALP), he was notable for being the head of a reformist and socially progressive government that ended with his controversial dismissal by the then-governor-general of Australia, Sir John Kerr, at the climax of the 1975 constitutional crisis. Whitlam remains the only Australian prime minister to have been removed from office by a governor-general.
Whitlam was an air navigator in the Royal Australian Air Force for four years during World War II, and worked as a barrister following the war. He was first elected to the Australian House of Representatives in 1952, becoming a member of parliament (MP) for the division of Werriwa. Whitlam became deputy leader of the Labor Party in 1960, and in 1967, after the retirement of Arthur Calwell, was elected leader of the party and became the Leader of the Opposition. After narrowly losing the 1969 federal election to John Gorton, Whitlam led Labor to victory at the 1972 election, after 23 years of Coalition government.
View the full Wikipedia page for Gough Whitlam