Infotainment, a portmanteau of information and entertainment, is a type of media, usually television or online, that provides a combination of information and entertainment. The term may be used disparagingly to devalue infotainment or soft news subjects in favor of more serious hard news subjects. Infotainment-based websites and social media apps gained traction due to their focused publishing of infotainment content, e.g. BuzzFeed. It is also called soft news as a way to distinguish it from serious journalism or hard news.
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Infotainment in the context of Breakfast television
Breakfast television (Europe and Australia) or morning show (Canada and the United States) is a type of news or infotainment television programme that broadcasts live in the morning (typically scheduled between 5:00 and 10:00 a.m., or if it is a local programme, as early as 4:00 a.m.). Often presented by a small team of hosts, these programmes are typically marketed towards the combined demography of people getting ready for work and school and stay-at-home adults and parents.
The first – and longest-running – national breakfast/morning show on television is Today, which set the tone for the genre and premiered on 14 January 1952 on NBC in the United States. For the next 70 years, Today was the number one morning program in the ratings for the vast majority of its run and since its start, many other television stations and television networks around the world have followed NBC's lead, copying that program's successful format.
View the full Wikipedia page for Breakfast television