Individual action on climate change describes the personal choices that people can make to reduce the greenhouse gas emissions of their lifestyles and catalyze climate action. These actions can focus directly on how choices create emissions, such as reducing consumption of meat or flying, or can focus more on inviting political action on climate or creating greater awareness of how society can become greener.
Excessive consumption is one of the most significant contributors to climate change and other environmental issues along with population increase, although some experts contend that population remains a significant factor. High consumption lifestyles have a greater environmental impact, with the richest 10% of people emitting about half the total lifestyle emissions. Creating changes in personal lifestyle, can change social and market conditions leading to less environmental impact. People who wish to reduce their carbon footprint (particularly those in high income countries with high consumption lifestyles), can for example reduce their air travel for holidays, use bicycles instead of cars on a daily basis, eat a plant-based diet, and use consumer products for longer. Avoiding meat and dairy products has been called the single biggest way individuals can reduce their environmental impacts.